Which Funnel First? | Heal At Scale
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For practitioners with a proven protocol

Which funnel should you build first?

Pick the one that pays you first, and know the order for the other three.

Every funnel runs on two clocks. One is how long it takes to build. The other is how long it takes to pay you. Most practitioners only watch one of them.

Find my first funnel Six questions, about a minute
The problem

Everyone told you to sell a high ticket offer.

So you built one. The calls go great and they love you. Then they need to think about it, and you never hear back. Your offer isn't broken. You're asking a stranger to make the biggest decision first.

The two clocks

Every funnel has a build clock and a pay clock.

The build clock is how long it takes you to make it. The pay clock is how long it takes to pay you. Check both before you build anything.

Watching one clock

You pick what sounds most impressive.

  • The book goes first because it feels like the big move
  • You decide in January and have nothing to sell until July
Watching both clocks

You start with what pays you this month.

  • Cash-pay clients come in while you build the bigger asset
  • Every funnel you add hands buyers to the next one
What a low ticket offer is

Browsers scroll. Buyers invest.

A low ticket offer is how you find out which one you're talking to, before your high ticket offer ever comes up.

Small

Nobody needs a call to say yes

Usually under two hundred dollars. Small enough to buy on the spot.

Paid

Money changes how people show up

Free is where people hoard PDFs they never open. The moment someone pays, they pay attention.

One job

Turn a stranger into a buyer

So your high ticket offer never gets sold to a stranger again.

The four funnels, fastest build first

Four low ticket funnels. Four very different build clocks.

3 daysThe Paid Workshop Funnel Pays with ticket sales, then new clients at the end and over the 3 days after.
About 7 daysThe Consultation Funnel Pays as soon as booked calls start closing. Everyone needs this one.
A week or lessThe Lab Test Funnel Pays right away, with the lab plus an education and resource fee.
5 days, then about 3 monthsThe Client-Attracting Book The highest-performing asset of the four, once it's launched and working 24/7.
Funnel · The foundation

The Consultation Funnel

Build: about a weekEveryone needs this one
Landing page   Name, email, phone  # captured first     Calendar  # they pick a time and date       Qualifying questions         Booked call
01 The landing page captures the lead firstName, email and phone go in before anyone sees your calendar. If they don't book, your team can still follow up.
02 The calendar handles the schedulingThey pick the time and date that works for them. No back and forth.
03 Qualifying questions come before the callYou walk in knowing who they are and what they need.
Funnel · The cash-pay filter

The Lab Test Funnel

Build: a week or lessPays right away
They buyMoney comes in on day one.

A lab test plus an education and resource fee. It filters for cash-pay clients from the first click.

You interpretA paid session.

They pay for a lab interpretation session, and that session doubles as your sales call.

The labs sellYou stop convincing.

Nobody needs persuading that they have a problem. Their labs already told them.

Dr. Jenifer ran dual lab funnels to $131,818 in revenue. I love this funnel so much I wrote a bestselling book about it.

The book on this: Get Cash-Pay Clients ($9.95) Opens in a new tab
Where the lab funnel stalls

The one real hurdleYou'll film 5 videos for the lab funnel portal. People have built this funnel in a week or less, and every one of them blocked the filming time before they started the build. Do that first.

Funnel · The fastest build

The Paid Workshop Funnel

Build: about 3 daysRepeat every month

Pick one outcome and build it in 3 days

One topic they can finish in one sitting. Our mastermind members built theirs together in 3 days.

Teach it live

People get a real experience with you, and that's what moves them to act.

Close clients over the next 3 days

New clients say yes at the end of the workshop and in the 3 days after.

Run it again next month

New topic, same funnel.

See mine: Your Book Starts Here ($95) Opens in a new tab
Funnel · The 24/7 asset

The Client-Attracting Book

Highest-performing of the fourWorks all around the world
5 daysWrite it With the Book To Buyer LIVE process.
About 2 monthsLaunch it on Amazon This is the long wait. Run a faster funnel for cash flow while it happens.
About 1 more monthOpen and refine a cold traffic funnel So strangers can find the book, buy it, and raise their hand.
From then onIt finds clients 24/7 Readers finish it already trusting you.
See mine: Get Cash-Pay Clients ($9.95) Opens in a new tab
The ruling

Where you are today picks your first funnel.

IfYou don't have a consultation funnel yet
ThenBuild it first. The other three hand people off to it.
IfYou need cash-pay clients this month
ThenRun a paid workshop. It's the fastest build of the four.
IfLabs are core to your protocol
ThenBuild the lab test funnel. It pays you the day it goes live.
IfYou're building for the long game
ThenWrite the book, and run a faster funnel while it launches.
Find yours

Find your first funnel

Six questions. You'll get your money move, the order for the rest, and real dates for when each one can start paying you.

Question 1 of 6

When do you need new cash-pay clients?

Proof

136 people. $95 each. A sold-out $15,000 program.

That was our Your Book Starts Here workshop, and it filled Book To Buyer LIVE. Nobody in those $15,000 conversations was a stranger. They had already paid, shown up, and done the work with us.

Recap
What you now have

You know which funnel to build first, and why.

Two clocks to check before you build anything.
The Consultation Funnel as the foundation every other funnel feeds.
Your money move, picked from where your practice is today.

Version one is better than version none. Pick your start date and build it.

Get help

WANT SOME HELP WITH ALL THIS?

Strategy development, private and group coaching, and ready-to-customize funnels are at your fingertips. Click the button below to meet with our team.

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